For coaches who actually want to coach

Coach more athletes.
Spend less time on admin.

Stop typing the same workout into three places. Stop squinting at sleep notes to figure out who needs a deload. Write a programme once - the watch downloads it, the AI drafts the next block from it, and you see at a glance whether anyone's drifting.

· No card · 10-athlete cap · Cancel any time

Wed · Lower body

Done

Back squat4 × 5 @ 100 kg · RPE 8

Romanian deadlift3 × 8 @ 80 kg

Easy run (Z2)10 Z1 → 30 Z2 → 5 Z1

Sets logged

11/11

Avg RPE

7.6

HR avg

148

AI ✦

Rhys hit prescribed loads at a lower RPE than last week. Cleared to push 102.5 kg next Mon if recovery is intact.

Why we built it

Coaching is the conversation. Everything else is friction.

You got into coaching to change how someone moves. Instead you spend Sunday nights copy-pasting last week's spreadsheet, Monday morning chasing the one athlete who didn't reply, and Wednesday explaining what "3×8 @ RPE 7" meant - for the fourth time.

Meanwhile the things that actually matter - who's recovering well, who's drifting, who's about to quit - are buried in seventy DMs and a notebook on your desk. By the time you spot the pattern, the athlete's already gone.

We built Loadout so you can take more athletes without working more hours - and so the time you do spend goes into the coaching, not the chasing.

What changes on Monday

Was
Type the same workout into a doc, a spreadsheet, and the watch app
Is
Type it once - every surface reads from the same source
Was
Find out an athlete ghosted three weeks ago
Is
See drift the morning it starts - sleep, mood, missed sessions, all on one card
Was
Answer "what does this mean?" all week
Is
Athletes tap a tile, log a set, see their PR - no instruction needed
Was
Tell runners to copy the workout into their Garmin
Is
One tap pushes a structured run to their watch - Apple or Garmin
Was
Cap your roster at the number you can keep straight in your head
Is
Take more athletes; the platform keeps them straight for you

Get your Sunday back

A whole 12-week block, drafted in a minute from the athlete's onboarding profile. Tweak what's wrong via chat. Skip the spreadsheet.

Catch drift before it ghosts

Every athlete has a rolling read on their card - sleep, compliance, soreness, recent PRs. The ones drifting surface; the rest stay quiet.

Cardio that actually runs

Push a Z2 run to your athlete's watch in one tap. They start the workout from their wrist; you get the data back the moment it's done.

Scale past 30 athletes

The admin per athlete drops to near zero. The athletes who need you, find you. The ones who don't, stay green and stop pinging.

What you get

Every surface earns its place.

AI programme drafter

Kimi K2

Brief in plain English. Get a structured N-week programme back, sessions detailed exercise by exercise. Refine the whole plan or a single day. Locked-session protection so logged history is sacred.

Coach summary, recency-weighted

Live

Every athlete gets a rolling 14-day read on their detail page. Compliance, sleep, mood, recent PRs, trend direction, flags that need attention. Updates as data lands.

Wearable push + pull

WorkoutKit · FIT

Push the prescription to Apple Watch (WorkoutKit) or Garmin (FIT file). Pull the activity via TCX upload, HealthKit, or Health Connect - auto-matches to today's prescribed cardio.

Per-set logging with PR detection

1-tap

Athlete taps a tile, the set's done. The server checks five PR dimensions (weight, e1RM, reps, distance, duration) and the app celebrates inline. Form-check video uploads per set.

Chat with persona-aware AI

Voice + image

1:1 thread per athlete. Send voice notes, images, plain text. AI suggests 2–3 reply chips - coach voice on the coach side, athlete voice on the athlete side. Cached so re-reads cost nothing.

Onboarding parser

Confidential

Athletes type a paragraph per section. The parser pulls injuries, medical, equipment, schedule, supplements, and any PED disclosure into typed fields. Red flags surface for safe programming.

Baseline tests

12 globals + custom

Squat 1RM, 5K time trial, plank hold, Cooper test - assign on day one. The AI drafter seeds working loads and zone paces from the latest result. Re-issue periodically to measure progress.

Nutrition targets

BMR · Mifflin-St Jeor

Suggest macro targets from the parsed profile - BMR × activity factor, adjusted for cut/maintain/bulk inferred from the athlete's goal. Coach overrides freely.

Body composition + media

Photos + video

Daily weight + circumferences + body-fat %. Drop progress photos and short videos. Sparkline trend on the coach view, no spreadsheet.

Two surfaces, same source of truth

Built for the way you actually work.

Coach · web

Desktop-first programming.

Roster overview with at-a-glance compliance, sleep, PRs per athlete
Programme calendar with drag-to-reschedule + chip-level delete
AI drafter, AI refine, AI live-programme modify
Bulk-apply a template across N athletes in one click
Org-scoped exercise catalogue + relationships (substitute / progression / variation)
Voice-noted chat with persona-aware AI reply chips

Athlete · iOS, Android, web

Mobile-first logging.

Today screen: check-in card, the session, your PRs, your volume
Tap-to-log per set, with rest timer that survives navigation
Cardio one-button complete + auto-fill from your watch
Form-check video per set, voice notes in chat
Calendar, exercise history, body comp, nutrition meal log
Real-time updates from your coach - no pull-to-refresh

Give yourself your evenings back.

Invite your roster tonight, draft your first programme in a minute, and have it on your athletes' watches before breakfast.